ABOUT THE COMPANY

Company Overview:
Lloyd Price Icon Food Brands, Inc. (a privately held Delaware Corporation) is a United States based Celebrity Icon Branded Foods Wholesaler, as well as, a Celebrity Icon Food Brand Licensing Company. We specialize in creating fine Ethnic Food Products to be sold to Retailers. The company was created and established to offer a healthy variety of special food products to an ever-increasing multi-billion dollar buying market of intelligent Urban Consumers who have never been exposed in modern day history to African-American Celebrity Icon Brands proudly displayed and featured on quality food products.

Company’s American Icon Heritage Brands:

‘Lawdy Miss Clawdy’ – She was born March 9, 1952, created by our Chairman of the Board, President & CEO Lloyd Price. With the help of 169 Music Icons support cast lead by the King himself, Elvis Presley, along with Paul McCartney, Joe Crocker, Roy Orbison, UK’s Shakin-Stevens, Fats Domino, Lil Richard, Jimi Hendrix, James Brown, and many others. ‘Lawdy Miss Clawdy’ has collectively accounted for an incredible 250 million records unit sales worldwide and some might say, over the past 53 years it has been played on radio stations worldwide over One Billion times.

The ‘Lloyd Price Icon Food Brand’ was inspired by an American Music Icon, Lloyd Price. He is a pioneer of Rock ‘n’ Roll & Soul music. He was inducted into the Rock ‘n’ Roll Hall of Fame in 1998. He introduced the music world to music greats Little Richard and Wilson Picket. He wrote, produced, & sung #1 hit records such as, ‘Personality’, ‘Stagger Lee’ and of course, what some say, is arguably 2nd most played radio record of All Times, ‘Lawdy Miss Clawdy’. Lloyd Price is a United States Korean War Veteran and a recipient of an Honorary Doctorate from Southern University on May 12, 2001, and he was honored by his home town of Kenner, Louisiana . The City Council voted, passed, named, and erected a Lloyd Price Avenue, permanently.

Our Vision and Mission:

To create and pay homage to the African-American and Hispanic Entertainment & Sports Icons who have made major contributions to our American Culture & Society. Our mission is to provide fine quality food products to our customers and to create a healthier and longer life span for all those customers who will consume the Lloyd Price Icon Food Brands products.

We set very high standards for the food products that we create today & in the future, our unique product label designs, and our manufacturers who we grant Brand licenses must be the best in their respective food category fields.

Good enough never is. We pay fanatical attention to details, regardless of time, money, inconvenience, knowledge or resources.

We expect continuous and never ending improvements of ourselves, our food products, our on-time delivery service team to our retailers, our food manufacturers continuous growth in manufacturing of our packaged goods, for these key improvements are the very backbone to our Lloyd Price Icon Food Brands, Inc.’s corporate foundation.

Our Targeted Consumers:

Our targeted core consumers are African-Americans ($773 Billion Dollars Purchasing Power) and our secondary market is Hispanics, and all people who enjoy good music and appreciate quality, healthy, and fine foods with ‘Good Taste and Great Personality’.

African-Americans ages 35 + spent $697 million per week in 2003 inside US grocery stores nationwide, a closer look: (Arbitron 2004)

Our Company Strategic Goals:

To continue to build a High Profile Consumer Brand Value with the ‘Lawdy Miss Clawdy’ and ‘Lloyd Price Icon Food Brands’— Delivering more product benefits to consumers and always making sure that our products have Good Taste and Great Personality, while making sure our ‘PRICE is RIGHT’ and competitive with our competition.

To create and stimulate a shopper’s demand for our Products— by continually marketing the ‘Lawdy Miss Clawdy’ and ‘Lloyd Price Icon Food Brand’ with high profile media in all the trades, unique in-store promotional programs, and events which involve Black Churches, Urban Communities, and American Families.

To make On-Time Fulfillments of our Food Products — the on-time delivery of our products to our retailers is our #1 commitment to our consumers.. Product Shelf Space Availability to our Customers!

To expand our global scale — we will Increase our Business and Brands internationally. The ‘Lawdy Miss Clawdy’ and ‘Lloyd Price Brand’ names are known worldwide, thanks to former Beatle Paul McCartney and other European Stars who have recorded Lawdy Miss Clawdy. Beatle John Lennon also had ‘Great Taste & Good Personality’ because he also paid homage to Lloyd Price’s creativity by recording Price’s song, ‘Just Because’. Our targeted Int’l location is Europe, where the UK is rapidly become the #1 leader in food sales site outside the US, & growing rapidly as the Beatles Did!

To reinvest our net profits to increase our assets — our plans are to strategically utilize our net profits to continue the growth and the better use of our assets so that we can reinvest in brand building of the ‘Lawdy Miss Clawdy’ and the Lloyd Price Icon Foods Brand Marks.

To strengthen Staffing and Corporate Excellence — Develop organizational capability and a knowledgeable staff that will well represent our Brands and Company Image.

To conduct ourselves responsibly — we demand of ourselves, to continue the long tradition of Lloyd Price with high degrees of integrity, honesty, a commitment to service, strong support & loyalty to the Urban community, and to engage ourselves in tie-in programs with established non-profit (501-c3) organizations that are most relevant to our business so that we can FEED PEOPLE who need FOOD to EAT.